CARPANELLI GUEST OF MIP

HOW CARPANELLI WAS ABLE TO UPDATE ITS IDENTITY IN 100 YEARS

It was a pleasure for us as Carpanelli company have been chosen as one of the “Case Study” for the project “Carving the success of Chinese Furniture Industry – Brand Building”, where we were able to bear our testimony as a Case history of our  own path of awareness and updating of his own identity corporate.

“In recent years, the company has faced the constant changes in the market, adapting to the new needs of customers. The biggest challenge is to propose products in line with market trends, remaining faithful to the company’s DNA. These are our challenges every day, and thanking to this, we can grow and gain additional impulses to give always our best. Today Carpanelli renews its offer and sales strategies in order to be closer to all new customers and all new purchasing dynamics.”

– Angelo Carpanelli

The participants, a jury of 80 people including general secretaries and top managers of the Chinese furniture industry, they have seen what the foundations of a brand with such a long history are.

The evolution of the Carpanelli brand

STRATEGY AND VALUE PROPOSAL 

Carpanelli’s latest proposals express a modern version of high cabinetry, presented with an elegant design characterized by light lines and the utmost attention to detail. “A new touch of elegance” is the new philosophy: a meeting point between new trends and the Carpanelli DNA.